.
http://backwoodstv.com/index.php/videos/play/475
59 seconds into the Bill Troubridge video (link above) I learned something new ... Finite Element Analysis.
http://en.wikipedia.org/wiki/Finite_element_method
The above link lost me pretty good. However, I came away confident that even though I may not be able to explain all the Marketing Points of the Matrix ... I am sure they can.
It seems they really did build a better crossbow.
Finite Element Analysis
Moderator: Excalibur Marketing Dude